University of Wisconsin–Madison
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IES Paris Summer Marketing

View of the Paris skyline at sunset. the Eiffel tower is in the background with the other city buildings in the foreground.

IES Financial Aid Opportunity
Summer students: Receive up to $3000 in scholarships/aid!
You can apply for aid from IES Abroad before you’ve completed your IES program application.
IES Abroad aid amounts are confirmed within five days of submitting your aid application.

Talk to a representative for this program at the Study Abroad Fair.


France, Paris

For students interested in short-term study experience in Paris, this late spring/mid-summer program offers the opportunity to study international marketing and brand management in one of the world’s greatest cities for international business. As an important international business center known for having the highest GDP of any city, Paris is an ideal city to study marketing and to begin your study of the French language.

Diversity & Inclusion

We are committed to providing quality study abroad and domestic study away programs for every UW-Madison student. We work strategically to identify, address, and remove barriers that may prevent participation and to provide a welcoming and inclusive environment for students. Our staff actively engages with students, faculty, and staff from diverse backgrounds and prioritizes the continuous development of our knowledge and cultural competence. We also recognize the importance of increasing access to study abroad for historically underrepresented student populations. We are committed to diversity and inclusion so that every student can engage with and understand their identity through a new lens and continue to develop and make progress on their personal, professional, and academic goals.

Sustainability

We recognize that the future of study abroad, domestic study away, and international internship programming requires a Commitment to Sustainability. We are devoted to examining, developing, and improving sustainability in all our endeavors, aligning with campus priorities and following through with UW-Madison's climate action and Resilience Commitment. Join our efforts and learn more about how to study abroad sustainably.

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Eligibility

  • Preference is given to admitted Business, Certificate in Business, and Certificate in Entrepreneurship students.

  • 2.5 cumulative GPA
  • Sophomore, Junior, Senior
  • Open to UW-Madison degree-seeking students only
  • Good academic and disciplinary standing
  • At the time of application and the semester prior to participation, UW-Madison students must be currently enrolled. Transfer Students to UW-Madison need to be currently enrolled at their home institution

Advising Location

WSB icon

Program Structure

Provider

Subjects

Business, Language

Classroom Language

English

Housing

Apartments, Local Hosts

Program Duration

Application Deadline(s)

Summer 2026 1/30/2026 Cost Details
4:30pm CT
Summer 2027 1/22/2027 Cost Details

Future durations will be posted at a later date.

APPLY NOW

 

How will study abroad help you achieve your academic, professional, and personal goals?

Studies will take place at the IES Center- Paris Business and International Affairs. The courses are meant to expand your understanding of the marketplace for luxury brands, and the marketing of products around the world. Students earn 6 credits on this program by choosing 2 courses offered.

Program Web Pages

IES Abroad Paris Summer Marketing Program

Course Equivalents

Use the links below to see a list of courses that past students have taken on this program and the UW equivalents. Note: This list only includes pre-approved courses for your program and may not be an exhaustive list of courses, departments or equivalents. Courses may not be available the semester you are abroad. You will receive instructions on the course equivalent process after acceptance. View Course Equivalents